For your favorite reason to lose sleep!
New Brands are getting launched every week. There are pretty high chances that we may find some similarities amongst competitive brands / products. "Brand A" has similar Logo like "Brand B" or a similar sounding name as "Brand C". The consumers might get confused between the two brands. Furthermore, similar packaging and colour combinations aggrevates the confusion for consumers who end up wondering; how are these similar-looking and similar-sounding brands different, and which is actually the best one to buy?
To some extent, it’s inevitable that brands launched in the same product category will share some similarities. Sustainable, eco-friendly, ethically sourced, handmade etc. are some of the trending factors that most of the brands want to ride on. This is creating a bit of monotony in the Indian D2C space.
Feel free to share any innovative ideas that you've witnessed or implemented that differentiated the brand's Identity and we'll feature the brand in the next edition of our weekly newsletter.
See you next Friday! Stay Safe! Sleep Well!
// 👋 Forum Shah
We've written at length about Brands for Adults so we thought of having something for the little ones as well! Shopping for kids is an essential part of parenthood. From colorful nightdress to gentle skincare, toys to food, the list is endless for these naughty ones.
Be it for your own kin, the younger siblings, or for the cousins, we have some amazing Brands that will have you totally in awe.Â
Whitewater Kids
In a world of overwhelming choices, Whitewater presents a limited collection of natural and organic products that are colorful, soft, and safe for the kids.Sourced from India , their organic cotton is gentler and safer than regular cotton as it is grown naturally without harsh chemicals.They make use of only herbal dyes that are known to have great health benefits, especially for our tiny tot’s gentle skin.
Mapayah
Mapayah is a boutique studio that designs & crafts, furniture, bedding, wallpaper, accessories and lot more for children. Keeping creativity, quality, and sustainability at the core of our philosophy they are creating a line of products for your kids that can be a part of their adventure called childhood. Mapayah is started by a couple who wanted to give only the best to their young kid.
Gigglebuns
Giggle Buns is a wholehearted initiative taken up by two moms, Reena Jain & Nandita Gupta. Being moms themselves, they know how important it is to make your child wear clothes that combine comfort with style and simplicity. Their modern aesthetic and iconic prints are unique to the baby industry.
earthbaby
earthbaby offers India’s 1st Ecocert COSMOS NATURAL certified skincare range for babies and new moms. Their products are made witj only Natural-dyes and 100% cotton.Their products come in environmentally friendly packaging and offer the convenience of chic, reusable tins and jars! So when you take home an earthBaby, you take home peace of mind for yourself and the gentlest of care for your baby.
CuriousPeach
Curious Peach, an environmentally conscious brand for children, brings to you the Indian Ayurvedic wisdom re imagined with scientifically validated formulations of Modern Natural Sciences. A brand designed, produced and packaged to raise our innocent young ones into responsible individuals in a more loving world.
Newesome is a place to discover and learn more about online brands. Right from food to fashion, beauty to pets, we have 300+ brands on our platform.