It's time for some Damage Control !
Yesterday I did a small experiment with my “Twitter Community” to understand the different things people have been indulging in and purchasing online.
And boy was I in for a surprise. Right from Books to Toys, Cycles to Washing Machines, Laptops to Tee shirts, people have bought it all from the comfort of their homes. Read the comments.
Powered by over 700 million internet users, online shopping in India is at an all-time high, showing a 24% y-o-y growth. The D2C landscape has matured rapidly, and, with a growing young and upwardly mobile population seeking quality customized products, we are in for the D2C wave sweeping us right off our feet.
Let us know what’s lying in your carts?
See you next Friday! Stay Safe! Sleep Well!
// 👋 Forum Shah
While the competition is intense in niche segments such as Men’s Grooming, Hygiene & Personal care and Nutrition Brands, Fashion & Beauty has turned out to be the largest segment in the market.
Looking at the number of micro-influencers (or reel-making machines as I like to call them), this should hardly come as a surprise to any of us.
Let us delve further into the beauty & personal care segment that commands a staggering 19% part of the D2C pie in India and look at some of the finest and fastest-growing brands.
Raw Home Essentials
In pursuit of discovering Indian homegrown products, we came across this beautiful brand born out of "Friendship". Raw Home Essentials is a natural skincare brand based on traditional formulations that work for anything and everything. From oils to soaps, serums to cleansers, you name it, they have it. Corroborated by tried and tested ancient recipes, Raw Home Essentials has the solution to your everyday skincare and haircare problem. These handcrafted products are natural and cruelty-free.
Earth Baby
We have found India’s first ECOCERT COSMOS NATURAL certified skincare range for new moms and babies. This brand has a small but expanding range of skincare and clothing essentials for new mothers and infants. Above all, Earth Baby offers the convenience of chic, reusable tins and jars that are environmentally friendly.
Rockside Khadi
There is nothing that can substitute our ancient science of healing - Ayurveda. To revive the magic of Ayurveda in personal care, Rockside Khadi founded in 1977 in the picturesque and naturally abundant valleys of Himachal Pradesh brings forth non-toxic formulation of products. It offers an overwhelming melange of Personal Care, Skin and Beauty Products. Rockside Research Lab was the first-ever unit selected by KVIC to manufacture herbal beauty products in India. Since then, their products have made their way into many Indian households.
Prakrta
We came across this unique brand that made us think about what are we feeding our skins with. They are India’s first and only brand to use food-grade ingredients. Why? You may wonder. Prakrta is the outcome of the efforts of a harried mother whose 6-month old daughter was diagnosed with Eczema. Reverting to 100% natural products for the child not only alleviated her condition, but it also became the way of life for the entire family. They use traditional time-tested ayurvedic recipes using only cold-pressed oils, herbs and flower extracts that are the nutrition your skin craves for.
Seer Secrets
It is said that modern-day problems need modern solutions. But, in this case, the solutions lie with ancient knowledge, wisdom and age-old folklore. That’s what this unique personal care & hygiene brand looks up to for developing landmark products. Seer Secrets runs on the simplicity of rare ingredients and offers uncommon solutions to common bath & body, skincare & men’s care problems.
While collating the details of the above brands, we have found that the majority of the personal care and beauty brands are using natural ingredients based on a common principle that whatever you apply to your skin goes directly to the bloodstream. There are many testimonials/reviews and case studies of these homegrown Indian brands giving their foreign counterparts a run for their money. We are proud to have these brands associated with us.
That’s it from us. Time to watch some Reels !