Making the Switch !
Hey, there
Post pandemic we see some significant change in the way the D2C Brands market their products. Earlier, a good simple Facebook ad was good enough to acquire a new customer, get sales but today that doesn't work. It’s more about building the brand that people feel that they are a part of.
There are companies that are selling products that are only marginally different from each other, but still, people prefer one over the other. Cost definitely plays an important role but most of the time people pay for the experience. Some Brands have a loyal customer base because they’ve built themselves into a brand that people desire to be a part of. If you are a D2C Brand then you should look at the Brand Building activities for your Brand.
With this I’m pleased to inform you that we are completely sold out on our 1st edition of Trial Discovery Box and have launched the 2nd edition - The Week-ender Discovery Box which has trials of some amazing products from Homegrown Brands.
See you next Friday! Stay Safe! Sleep Well!
// 👋 Forum Shah
For a lot of Indian people out there irrespective of where they root from, the festive season right from Raksha Bandhan in August to Diwali in November is quite loved. In recent times, it has also become a platform for a lot of people to experiment with fashion and come up with various styles of Sari’s, Suit’s, Lehenga’s or Sherwani’s as opposed to the conventional way. While 2020 shocked us with its antics, most of us missed the feeling of being able to celebrate the festivals in their traditional forms but the utterly upsetting part was missing out on playing dress-up with vibrant colors and clothes of rich tradition!
Over the years, festivals have become a medium that brings people from different backgrounds together. While different parts of India signify their celebration in different ways, what binds it all together is the belief in the victory of good over evil.
As majority of us wait for 2021 to turn this around so we can feel the excitement of the festivals coming, let’s take a look at some fashion inspo from the brands that offer ethnic clothing, footwear and accessories! As next week marks the start of Indian festive season with Navaratri just round the corner, this might be the right time to grab some amazing looks from these unique brands and make a statement.
Taro
Ditch the uncomfortable really heavy clothes with this very chic yet trendy looking clothes from Taro based in Jaipur. Saris, Kurtas, Tops, Dresses, Dupattas or Co-ords – they have it all. The brand has clothes that root from the tradition and satisfy the millennials demands. Taro – a loom made and creative brand focuses on sustainability without compromising on aesthetics.
JuttiBox
A perfect way to enhance your look – Jutti Box offers traditional juttis as well designer handbags, potlis and clutches. A line that brings the old school artisan charm back, the products are handcrafted with fine leather. Whatever your vibe and style is – Boho, chic, couture their products are made for you with a touch of modern and luxury.
Vezado
Looking for ethnic prints? Vezado is where you should go! Made by Indian artisans, their products symbolize pure Indian craftsmanship. Their products are not just limited to clothing pieces like saris, blouses, dupattas, scarves but a wide range of accessories like handbags as well. With a sustainable approach, this brand might just be your regular pick for ethnic-wear.
Dhatu Design Studio
A menswear label by an industry-experienced designer is just what you need this season!
Designed with a minimalistic and utilitarian approach, this is your chance to dress your best. These hand-drafted clothes are extremely comfortable and long-lasting. Pick your favorites from a range of elegant kurtas, trousers, jackets and shirts and look like a festival yourself!
Inmate
Talk about Ethnic wear and not talk about Kolhapuri Sandals? Now that’s not fair. Kolhapuri Sandals have been a part of our traditions since decade. Inmate is a footwear brand that handcrafts Sandals from cruelty-free leather especially Kolhapuri’s with their manufacturing facility at Yerawada jail, Pune. Not only they have footwear worth drooling but their approach of empowering convicted prisoners by giving them a better life.
That’s all for the festive edition. Watch out for more such amazing brands and discover them on Newesome!
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