Nothing comes for Free !
Hey there,
If you have been a regular reader of our Newsletters, you must have noticed that we haven’t sent out any in the past two weeks…. apologies for MIA. We were caught up with very extensive research in the D2C ecosystem; spoke with the upcoming bunch of brands gearing up for launch and furthering their POA.
It’s going to be a stellar year for brands offering direct-to-consumer “options” with many companies joining the bandwagon, current market leaders planning some exciting new product launches to maintain their lead, all of this will result in benefitting the “End Consumer”. So, be ready to be spoilt for choice!
Meanwhile, we at Newesome are slogging our minds out for building a clutter-free place to find, try and fall in love with these brands.
See you next Friday..Till then Stay Safe! Sleep Well!
// 👋 Forum Shah
SPONSOR OF THE WEEK
Ecovia is India’s first returnable packaging solution for D2C brands, e-commerce companies and hyperlocal players. We work on ‘returnable packaging as a service’ model; brands pay for the packaging on a per use basis.
Brands can ship products to consumers in Ecovia packaging to offer them a frustration and guilt-free, zero-waste unboxing experience. This way, Ecovia’s high quality packaging enhances the customer experience. The packaging is designed to optimize shipping costs, increases customer lifetime value and add to the USP of sustainability.
We have partnered with some big names in the D2C space like Wow Skin Sciences, No Nasties, The Summer House, Aristobrat among others. So what are you waiting for? Join the packaging revolution now.
Everybody wants free shipping. So how do brands make the math work? What’s the real cost of free shipping for these brands?
You love it when you can order a tasty snack or your favorite lipstick with no additional shipping cost. According to a survey, the second most popular reason for abandoning a cart was “unexpected costs at check out” - mainly shipping, taxes, and fees. Free shipping can boost conversion rates as well as encourage customers to purchase from the brand who would not have otherwise. Have you ever bought something from a company just because they offered free shipping? We certainly have. But even "free" shipping can come with a price. Someone is paying for shipping, and ultimately that's either the customer, the business, or both.
We looked at the shipping prices of some D2C brands and saw that majority of them did offer unconditional free shipping. Some had used creative ways to attract customers like Free shipping on a particular order value , Free shipping on their first purchase to help build the trust, and Free shipping code sent in automated abandoned cart emails.
Some Brands experimenting with free shipping and returns.
Kohana Homes
Kohana Homes works with grass-root level artisans in the crafts hubs of India like Khurja, Moradabad, Ferozabad, Maharashtra etc to create home decor products.
Inaya Accessories
Inaya Accessories makes beautiful collection of jewellery for women that are stylish, affordable and chic.
Eatopia
Eatopia brings you round the clock, healthy, nutritious and mind-blowing meals and snack varieties that will support your busy lifestyle while helping you eat cleaner.
Shankara
Shankara combines Ayurvedic wisdom & advanced science for ultimate skin transformation using only natural ingredients.