One can't miss these touchpoints !
Hey there,
If you're reading this email, I hope you're hydrated, feeling healthy and safe.
Many brands that we work with at Newesome are typically only in the online space.Online and Offline models work very differently but are interdependent on each other.
When you're just launching a brand, going D2C first is the most cost effective idea as it helps to understand faster if your product is a market fit or not.
With majority of consumers on their phones, you reach a larger audience in a faster & cost effective manner.Once enough brand awareness has been built you can then explore the offline medium.
Every customer is in a different purchasing journey for any brand.
Scene 1 : Customer A sees product X on a retail shelf and they Google more about the brand, check website, read reviews, sees UGC for the brand, is impressed by the impeccable online reputation & adds it to their cart trolley.
Scene 2 : Customer A sees product X on a discovery platform, sees retargeted ads,checks website, read reviews, sees UGC for the brand, finds a coupon code offering discount and he purchases it either from the brand’s website or from the marketplace.
As a Brand one needs to be visible on all the customer touchpoints.
I had tweeted about all the customer touchpoints a few days back.Read it here.
See you next Friday..Till then Stay Safe! Sleep Well!
// 👋 Forum Shah
Time for a little Tea-tox!
For us Indians, tea time is quite sacred. Be it in the morning or evening, tea time is that hour of the day which helps us to connect to our friends or family or even spend some me-time. It goes without saying that our tea time is always accompanied by indulgent snacks without which it almost feels incomplete.
Today we bring you the ‘Tea Time Discovery box’, a hand-fully curated pack of teas, honey and snacks that will beat the blues and refresh you. For anyone who didn’t know, (are you living under a rock?) our discovery boxes are extremely loved as they offer a way for you to try and test different products at a mind-blowing price. We have curated over 5 discovery boxes with trials from amazing brands till now!
The Tea Time Discovery box caters to the likes of everyone as it includes products that are not only healthy but quite tasty and refreshing to the buds. Let’s take a look at what awaits in the box and make your tea time a session of care and fun along with us.
Chamomile Citrus Mint Tea from Chumta Tea
A refreshing tea that is good for your skin, hair and overall health, the chamomile citrus mint tea is made from natural ingredients. It's almost like therapy in a cup! This tea will not only help boost your immunity but also help relieve your stress making tea time more enjoyable.
Classic Premium Honey from Beelicious
Carefully selected from exquisite lands like Himachal, Jammu and other parts of Northern India, the Classic Premium Honey from Beelicious has been personally hand-picked for you. This honey has no added sugar and is 100% organic. The Classic Premium Honey is full of antioxidants and can be added to your tea for health benefits.
Full-sized Ready to Cook Millet Upma Mix from Lite Fresh
Upma is one of the favourite snacks/breakfasts of Indians. With Millet Upma from Lite Fresh, you don’t have to worry about nutrition and health because millets are superfoods that are good for your body. Millet Upma is gluten-free, made from natural ingredients ready to cook. Find yourself indulging in a nutritious dish during tea time.
Peach Iced Tea from Chumta Tea
Who doesn’t love a classic Peach Iced Tea? Switch to the Peach Iced tea from New Chumta Tea that is made from natural ingredients and can be consumed with honey to give your health a boost. Discover the fruitiness of Peach in an enduring combination. Beat the heat with a cooling drink!
Roasted Jowar Puffs from Eatopia
The Jowar Puffs from Eatopia are extremely delicious, gluten-free, healthy & vegan. They make for a reliable fitness partner as they contain protein and fibre and are not fried but baked. These puffs are so good you’ll forget fries and chips. Make your tea time tasty and healthy with Jowar Puffs.
Discover more such brands with Newesome and keep trying and testing with our discovery boxes!