Painting the Town Pink!
Hey there,
Today’s issue is one of my favorites ( Read on to know why! )
With the stigma around gender norms taking a positive turn, the number of women entrepreneurs in India is increasing by an impressive margin. Women Entrepreneurship in India is estimated to generate 150-170 million jobs by 2030. These smart, hardworking women are changing the landscape of startups.
We do need to encourage the Women around us to take the plunge.
See you next Friday! Stay Safe! Sleep Well!
// 👋 Forum Shah
“Well, why don’t you handle marketing and leave the business part to me?”
If you haven’t heard this form of mansplaining in your career, please feel privileged to have amazing men around you. One thing that I have learned from successful entrepreneurs is that developing a brand requires hard work, perseverance, and capital. But do you know what lies at the center of running it? Emotional Intelligence.
Statistically speaking, women have known to be emotionally more intelligent than most men. Most women-led brands root from a very personal experience that is undoubtedly imperative for changing the DTC business model. These brands are not only more customer-oriented and authentic but also value-rich.
So let’s take a look at some top-notch brands founded by women, shall we?
Siachen
Imminent from her love for skin and hair care which she regards to her own transformation, Ms. Arita Abrol started this brand with the vision to make women feel confident in their own skin. After days and hours spent in perfecting a beauty routine extracting all the goodness of botanical ingredients, she launched ‘Siachen’. Siachen, in its literal form, means – valley of flowers. With this brand, you can experience the power of Hibiscus!
Rockside Khadi
Founded in 1978, in its true essence of Ayurveda, Rockside offers a premium range of skincare and haircare products. Rockside research lab is first-ever unit in India to produce the well-known ‘Khadi’ products that are loved and trusted by Indian households. Rockside Khadi is a cruelty-free, 100% natural, and vegan brand that will rejuvenate your skin and hair with the purity and freshness of the wild-harvested herbs. With Miss Chetna Dutta onboard, this brand is all set to take your skincare regime to a new level!
XI
Promoting Minimalism and efficiency, ‘XI’ is a unique brand that is changing the outlook towards stationary. The brand came into existence when the founder, Miss Kaveri Tikmani identified the need for clean planners that make planning effective and easy. The idea roots from her own immense passion for sharp and minimal stationary. The product range includes planners, desk pads, bookmarks, and concept stationary as well.
Beelicious
Gone are the days when people used to believe in the marketing gimmicks of the so-called nutritional products. In a world where nutrition and organic food items are rare, ‘Beelicious’ by LivRite is here to provide you 100% natural products. Their first-ever honey product has been a huge success amongst the crowd as it does not contain any additives. Co-founder Ms. Kayan Motashaw has spent 3 years on research on honey and beekeeping to give us the best & state-of-the-art products. Being promoted by Mr. Karan Johar on his popular show – Koffee with Karan is like icing on the cake, served with love.
The Succulent Soiree
This is for all you plant lovers out there! A nursery with rare succulents and exotic cacti, The succulent soiree is an online store by Miss Kanak that delivers across the country. As hesitating as it sounds to have plants delivered at home in perfect condition, this Mumbai-based store has managed to do it with proper care instructions. They are constantly developing and creating more products that include succulents, cacti, terrariums, and plant décor! Who doesn’t love a small garden right?
Newesome is a place to discover and learn more about D2C brands.