We bet you didn't know about this!

Hey!

First of all, it's a Loooong weekend, we're all smiles. We hope your week went hassle-free and that you're super pumped for the weekend ahead. 

Well well, what's new in the D2C town? A huge surge in prices might happen in the near future.

Fuel prices are increasing relentlessly every passing day. The surge in fuel prices is costing D2C brands a lot. Their shipping charges are getting costlier leading to decline in profit margins. 

To sustain in the industry, these brands have to increase their prices eventually. Fuel is a vital element of the shipping facilities. To make up for the difference, price rise is likely to occur. 

It is also noticed that shipping companies such Delhivery and Ecom express have increased their shipping rates owing to rising fuel prices. 

A business cannot run in losses, it is to be doomed if it practices that. So, to avoid running out of the market, they may raise their costs to balance the equilibrium. 

Stay tuned to get the insider peek into the D2C industry. 

Stay well and Sleep tight! 

See you next Friday..Till then Stay Safe! Sleep Well!

// 👋 Forum Shah

---

Content is the king and content marketing is the kingdom certainly. The content consumption has drastically increased post-pandemic and the consumers are more likely to lean toward authentic and out-of-box content strategies. Everyone has realized the power of content and how it can change the brand’s perception to the ultimate level.

The content marketing approach plays an instrumental role in raising brand awareness and aids in the lead generation process too. The audience asks for value these days. Shifting to content-driven marketing is bound to reap greater rewards for your brand. The best companies in the industry have touched new heights because of their strong content game.  

 As a D2C brand, it is essential for you to build trust among the consumers as you will be dealing with them directly. To generate trust, you need to add value to their lives and position credibility through relevant and original content. Additionally, the content must be pushed out through various channels depending on your target audience and product. Content marketing is surely the best investment for a D2C brand as it can enhance customer relationships and help in gaining brand recognition. 

Let’s dissect some of the content approaches you can take up to amplify your content game and boost the brand: 

1. Send customized emailers or newsletters to your audience. Nothing touches us, humans, more than a personalized message curated only for us. 

1. Be authentic and tell stories about you and your brand. This will help in establishing trust and customers would feel connected to your biz. 

1. Publish relevant blog posts to add value. Long-form content always retains the audience and imparts necessary information regarding the brand or the products. 

1. Come up with quirky and relatable social media content. All of us know how glued we are to our screens, let’s leverage that, shall we? 

1. Keep on experimenting and coming up with a variety of content formats. For instance, post a product reel on Instagram, write a blog post, post crisp tweets, and so on. 

The marketing industry is changing day by day and is inclining towards content marketing. It is up to you how you leverage the power of content and boost your brand. 

Some of the D2C brands having strong content games are Bewakoof, Mamaearth, The Moms Co., and Sugar Cosmetics. 

Bewakoof 

Bewakoof is winning hearts with its strong email marketing strategy and hilarious meme marketing on social media. 

Mamaearth 

Mamaearth gained recognition through influencer marketing campaigns. 

The Moms Co. 

The Moms Co. has a powerful Instagram presence. They are masters in the realm of publishing relatable content.

Sugar Cosmetics

Sugar Cosmetics is again flourishing on social media. By posting relevant beauty tips and how to reels, they are gaining traction every passing day. 

Check out more such amazing brands on Newesome.