Why brands shut down even after all the buzz!

Hey there,

Today’s newsletter is a bit different from all the previous editions.

We are all aware of the fact that building a brand is a devil of a job. In the social media generation creating hype and strong presence of your brand is quite necessary. But what if the brand cannot live up to it? We are always surrounded by success stories of the startups, brands that received funding, or brands that achieved unicorn status. In today’s issue, we will be discussing the not-so-black and white parts of a brand’s journey. Is it due to insufficient funding? Not enough sales? Not sustainable in the long run? Not authentic and transparent? There are various reasons that hamper a brand's growth. 

Building a successful brand is not a day, or a week, a month, or even a year’s work, it takes a lot more than that and most importantly it needs an effective and visionary strategy. However, one thing failure teaches not only the brands but to every human is that every time you fall it’s important to rise up. 

Let’s take a look at some promising brands that could not make the cut. 

Jabong.com 

This Indian fashion and lifestyle brand was a promising brand that unfortunately was shut down formally by the parent company Flipkart in 2020. Jabong was like an online mall where customers could access products sold by the partner/ vendors. 

Juicero 

Founded in the United States, Juicero aimed to make people consume healthy fresh raw foods at an ease. Their wifi-connected juice press squeezed the juice out of the single-serve packets. The juice press proved to be useless later which led to the downfall of the company and it shut down in 2017. 

Buttercups 

An online lingerie startup based out of Bengaluru founded in 2014 was all set to make its mark with prominent investors.  However, due to challenging competition and ailing revenues from year to year, the brand had to shut down 

RFLCT 

With the aim to provide skincare for protection against damage done by blue light. With 5 products launched, the brainchild of a gamer shut down two weeks into the launch due to a few controversies. 

Sandows 

Sandows was a coffee brand that produced the perfect cup of coffee with a thoughtful overnight cold brew process. This UK-based cold brew coffee brand shut down in 2020.

Tune in every Friday for more! 

See you next Friday..Till then Stay Safe! Sleep Well!

// 👋 Forum Shah