The lie we tell ourselves
“I spent 20,000/- last week promoting my brand across multiple channels and improved my sales on this marketplace that I am listed. That’s great! Isn’t it?” Said one of the associated brands.
Yes, it is! Perhaps, for the marketplace. Apart from hefty commissions and 0 cost promotion, they’ve also acquired a genuine user base, all at your expense. Brand building is a process that takes time and effort. While the marketplaces might provide a convenient temporary solution, it is time we ask, at what price?
Let’s stop funding others trips to SPACE and focus on building traffic to our website. Talk to us, let’s ideate together!
Last week we also talked about how the prices on the marketplaces are higher than those on the brand’s website. Read here.
If you are a Brand do let me know where you think is your product sold the best? On your website? Or a Marketplace?
See you next Friday! Stay Safe! Sleep Well!
// 👋 Forum Shah
It gives us tremendous pleasure to be dealing with so many innovative brands and passionate entrepreneurs that are continuously striving to make their mark in the sectors that are ruled by a handful of major corporations. We bring to you some of the brands that are breaking the monotony and revolutionizing these traditional industries.
What’s up Wellness:
With a daily dose of awesomeness in the form of innovative and easy-to-use products, What’s Up Wellness is your one-stop shop for all wellness needs. The What’s Up Beauty Gummies is a great way to look after your hair, skin & nails in a fun and tasty manner!
Soulspiti:
At Soulspiti, Conscious living meets earthy, living designs. They are experts of handmade art and elements made with the age-old wisdom of forgotten communities that are sustainable and durable. Explore a range of premium handcrafted home and lifestyle products – rooted in sustainability and inspired by nature. Their in-house designed precision straight and angular cutting table undergoes a 4-layered treatment ensures the product is made to last a long time.
Whistling Yarns:
Whistling Yarns appreciates the intricacies and the simplicity in design that brings eclectic and quirky creations. They showcase a range of unique gift items, charming travel accessory bags, multi-utility pouches, humorous wine bags, totes, wedding/party favours, and a lot more. Each item is practical, handy & re-usable.
Basil Skincare:
The skin and hair essentials from Basil Skincare aims to deliver a sacred skincare experience, just like the wonder herb ‘Basil’. It gives your body the pampering it deserves with a range of essentials ranging from hair to nail cuticles. They have it all covered! The innovations are handmade, plant-based, non-synthetic and mineral oil-free. The rare ingredients sourced ethically are all-natural, chemical-free and sourced from local vendors to help promote local businesses without compromising quality.
Beelicious:
In the world of fake naturals, Beelicious is an impact BRAND that offers real & NATURAL Honey. They address consumers actual need, which is to benefit from the consumption of Honey.
Since every step from farm to home is done in-house; there is 100% quality control. It becomes extremely critical since Honey is the 3rd largest adulterated food worldwide, and most people are unaware of what they are selling or consuming.