“I spent 20,000/- last week promoting my brand across multiple channels and improved my sales on this marketplace that I am listed. That’s great! Isn’t it?” Said one of the associated brands. Yes, it is! Perhaps, for the marketplace. Apart from hefty commissions and 0 cost promotion, they’ve also acquired a genuine user base, all at your expense. Brand building is a process that takes time and effort. While the marketplaces might provide a convenient temporary solution, it is time we ask, at what price?
The lie we tell ourselves
The lie we tell ourselves
The lie we tell ourselves
“I spent 20,000/- last week promoting my brand across multiple channels and improved my sales on this marketplace that I am listed. That’s great! Isn’t it?” Said one of the associated brands. Yes, it is! Perhaps, for the marketplace. Apart from hefty commissions and 0 cost promotion, they’ve also acquired a genuine user base, all at your expense. Brand building is a process that takes time and effort. While the marketplaces might provide a convenient temporary solution, it is time we ask, at what price?