The Olympics of Moment Marketing
The dream-come-true moment for India and it's much-celebrated (now) Olympian athletes came along with their set of controversies as congratulatory messages started pouring from across the nation.
Many brands (managers) latched on the rising popularity of the athlete and capitalized on their medal-winning moment without getting into any sort of commercial deal with them. While it may seem like just another congratulatory message, it has a deep-rooted implication since the athlete already has several other brand associations.
On a lighter note, these sponsors who have been backing the athletes round the year were staggered with such marketing gimmicks and were seen singing “Bachpan ka pyaar mera Bhool nahi jaana re” (Trying my hands at “moment marketing”)
What do you guys feel, can the brands use the loopholes around IPR and get away with such ‘news jacking’?
See you next Friday! Stay Safe! Sleep Well!
// 👋 Forum Shah
We’re all following the same fashion trend that has been going on for a year now. The most comfortable fashion trend that has ever been – work-from-home pajama fashion!
Isn’t it truly the best feeling of working while you sport your trendiest pajama set? Yes, we get it.
However, as we move towards a post – COVID era, a truly daunting time, when dressing up for work is going to be both difficult and confusing.
We have curated some Brands that can help you boast your fashion style in front of your colleagues.
That Corner Store
That Corner Store brings to its customers luxury and premium products at a competitive price. the uniqueness of the products is that all products are designed by a well-known Fashion designer.
Taro
Winning at the traditional clothing game is Taro whose gorgeous suit collection is vibrant and very boho-inspired. They have an exclusive collection that aims to make Ethnic & Indian Wear Clothing more ethical through its statement hand-embroidery on an organic bed of handspun textiles.
AC&F
Perfected with artistry, the collection of shirts from AC&F define Luxury and comfort at its best. They believe in taking the extra effort to create shirts that are your companions forever.
FIZZA
While we’re sure to never step out without a mask, we’re also sure to not wear one that doesn’t match the outfit. While breathability of masks is a given, what’s adding to the fashion quotient here are the varied prints, mask chains and unique loops. The Fizza Store’s collection of Ikat masks is all you need to match your outfit. Available in different sizes and colours, the 3 ply masks are hypoallergenic and breathable fabric.
BeYou
This super Preety Satchel will add sophistication to any outfit!! This is a must have for any working women.All the BeYouCollections are handcrafted in rich and premium materials from faux leather to ikat fabrics and are favorite of all the fashion savvy customers.
ZACH
The GUY FRIDAY briefcase by ZACH is sleek and sophisticated – perfect for transporting your essentials to and from the office. This style is made from Full-Grain Nubuck Leather with a Natural finish giving the bag a stiff and rugged feel, yet a minimal appearance.
So while we slowly transition back to in-person working, the future of workplace fashion is already a step ahead. More brands are now focusing on bringing in comfortable clothing that is sustainable and safe. Spring 2021 collections is paving the way for fashion that makes you feel at home yet stylish.