The dream-come-true moment for India and it's much-celebrated (now) Olympian athletes came along with their set of controversies as congratulatory messages started pouring from across the nation. Many brands (managers) latched on the rising popularity of the athlete and capitalized on their medal-winning moment without getting into any sort of commercial deal with them. While it may seem like just another congratulatory message, it has a deep-rooted implication since the athlete already has several other brand associations.
The Olympics of Moment Marketing
The Olympics of Moment Marketing
The Olympics of Moment Marketing
The dream-come-true moment for India and it's much-celebrated (now) Olympian athletes came along with their set of controversies as congratulatory messages started pouring from across the nation. Many brands (managers) latched on the rising popularity of the athlete and capitalized on their medal-winning moment without getting into any sort of commercial deal with them. While it may seem like just another congratulatory message, it has a deep-rooted implication since the athlete already has several other brand associations.